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Monthly Archives: April 2011

The Veiled Facts

Apr 02 0 Comments

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Whilst reading the Wall Street Journal on March 11th, I came across this very interesting article about the different type of “veils” that Middle Eastern women wear. Without being presumptuous, I think most of us have a preconceived notion in our head of what the typical “veil” (or as we so often mistakenly call it, “burqa”looks like). The fact of the matter is, there are at LEAST seven types of covering for traditional Middle Eastern women, with all but one going under the name “burqa.”

I know I have my take on the notion of veiling women, but before I get into my own politics, I’m curious what you, my readers feel about this manner of dressing?
To read the remainder of the article click below, and please feel free to share your comments in the comment box; conservative or liberal.

 http://online.wsj.com/article/SB10001424052748704758904576188500108692070.html?KEYWORDS=burqa#articleTabs%3Darticle

PitUSA Comes to the USA

Apr 02 0 Comments

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A couple of weeks ago during New York Fashion Week I came across some brand new designers who were showing their debut S/S 2011 collection at the Nolcha Style Lounge in the Empire Hotel. Pitted in a corner against nearly thirty other designers eagerly showing their goods, the brand that truly caught my eye was a brand named “Pitusa.” Founded by a striking woman of Spanish and English descent, I immediately fell in love with the extraordinary colors and divine comfort yet smart wearability of this collection.
Team Pitusa at the Nolcha Style Lounge
Love at First Sight: A Bevy of Petusa Headbands, Hats & Shawls Sprawled out
Pitusa is a Peruvian-influenced company based out of the UK that prides itself on using some of the world’s softest and most lustrous fabrics imported almost entirely from Peru including Alpaca Furs and Pima Cotton. Of note, many in the fashion textile industry agree that Pima cotton is some of the softest and finest quality cotton available on the market, largely due to the growing conditions in the Peruvian climate. Because of the conditions, the cotton develops an almost silk like quality yet maintains durability and is less susceptible to pilling. Another material Pitusa uses quite frequently and strongly advocates is fabric derived from reycled bottles.
Loving the Colorful Tassels on the Pima Cotton Tee and SALAAMSHALOM Trackies
Pitusa prides itself on using eco-friendly fabrics that are sustainably harvested and in conjunction with fair trade. And unlike many companies who promote the same values, Pitusa’s designs are actually fashionable and don’t look like they were hand stitched by a group of Phish roadies. 
What I love so much about Pitusa’s line is something I cannot paraphrase or sum up in my own words, but is so poignantly stated by the brand themselves; “Pitusa makes clothing and accessories that are comfy, cozy, cool, and colourful. These designs flatter all figures and match any type of look from casual to smart. In essence, Pitusa is casual yet understated, modern yet timeless, elegant yet fun, girly yet sophisticated, expensive yet affordable.” I don’t think I could have summed about the essence of this line any better. Thus far I have bought three pieces from their collection and already (particularly as the weather has become warmer) I have begun to wear my Pitusa pieces in a variety of transitional ways.
One of My Favorite Pieces From the Summer Line, a Pima Cotton Dress (Also Available in Tangerine)
Here I Wear that Very Same Dress but Scrunched Up with a Hidden Belt Around My Hips and a Pair of Bess Boots and Some RayBan’s To Bring New York-ify My New Peruvian Style

On many of Pitusa’s pieces you will find an insignia that incorporates the word for “peace” in both Arabic and Hebrew graphically intertwined ( SALAAMSHALOM ).
Back of Dress Worn Above with SALAAMSHALOM Insignia
The Back Leg of a Pitusa Trackie Pant

A Pitusa Capelet Featuring the SALAAMSHALOM Insignia, Paired with One of Their Incan-Inspired Headbands ($11!!!), as I Show Wearing Below as Well.

2am MacBook Photobooth…Does the Job.
$11!!!
 This SALAAMSHALOM Insignia’s way of artistically promoting their brand through unique symbolism while at the same time making a larger statement about the politics between Palestine and Israel; an issue the brand feels quite strongly about. Pitusa goes out of their way to produce many of the garments that simply can’t be made in Peru by both Israeli manufacturers AND Palestinian manufactuerers…intentionally. 
One of My Favorite Pieces From the Summer Line; the $35 Knitted Headband Made from Buds of Alpaca.
Next Stop? IBIZA!
Some of the Available Colors
It is important to note that a portion of proceeds from every garment carrying the SALAAMSHALOM design will be donated to the Salaam Shalom Educational Foundation in Palestine & Israel, “teaching children in the Middle East pathways to peace.” Learn more about Salaam Shalom and their mission here: http://www.sashedf.org/
Alpaca Fur Hat with a Tattered Tee, Cutoff Shorts, and Some Beaded Flip Flops For Summer?…But Of Course!
For more information on the Pitusa brand as well as online shopping, please check out their website at www.pitusa.co.uk
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