I really mean this when I say it is always such a joy to see friends when they have truly found their calling and passion in life, and one of my closest friends, Julia Jacobson, is on the verge of a major career explosion based off of a concept uniquely developed by this Brown alumnus with beauty and brains.
|Sidenote – Julia if you are reading this I want those shoes!!!
I am pleased to be one of the first to present to you Julia’s new venture, NMRKT, an amazing new website founded by Julia, another fellow Chicagoan and fashionista (yes, we do exist in the midwest).
Julia and I ironically enough grew up in Chicago, attending the same school for ten years, but we barely ever spoke a word to one another. Being a few years older than me, I thought Julia was “far too cool” to talk to. Well, Julia’s still pretty damn cool and is far ahead of me in so many ways, but as we both call NYC our home now, we have also begun to both call one another very close friends (largely in part to many late nights at Beatrice and Butter, but a true friendship nonetheless).
After attending college at Brown, Julia started her career in the fashion industry in the Bloomingdale’s buying office focusing on menswear. Recently she has progressed to free-lance buying for various NYC boutiques while she prepares for the upcoming launch of her new business; a men’s and women’s online retail, NMRKT.com. Julia’s style is difficult to define as it is constantly ever changing; the girl is not afraid to take risks. One thins if for certain, you will always find her in fun, edgy, and super eclectic pieces that she attributes as an inspiration to her mother, who’s Japanese, avant-garde designer filled closet was a regular playroom for her growing up. Julia also counts the current eclectic group of friends she hangs out with as muses for her too.
The basic premise of NMRKT.com is that it is an online retailer centered around you, the shopper. As a user of the site, you enjoy discounts and incentives simply by interacting with all the different features on the site. Vote for what you want sold, watch interactive film lookbooks, share with friends, and most importantly, SHOP! Best of all, the site is in the process of becoming equipped with a “Clueless” inspired virtual closet (Cher! Dion! Where are you???!)
Enjoy this teaser clip from NMRKT (also featuring two other girls I went to high school with who have moved from Chi-town to New York, the beautiful Jenna Levine in leopard and Ariana Venturi in gold…who ever said Chicago girls were boring?!)
NMRKT.com officially launches in early February, but you can sign up on the site now to be notified as to when it goes live. Having been privy to some of the inventory they are shooting, as Julia shot me in a fantastic space themed vest and gorgeous sheer dress (albeit in 18 degrees atop a 6 floor rooftop) I can tell you that you are in for an amazing new online shopping experience that will not only introduce you to some fantastic looks and new designers, but will also begin to shape the way of the future for virtual online shopping.
|A still shot of what is to be part of a 30 second interactive video of me in the look.
For more information on NMRKT, visit NMRKT.com or contact CEO and
Buyer Julia Jacobson, 773.627.6919